Search Engine Optimization is a strategy of improving the traffic quality and volume by means of search engines using algorithmic search results for targeted keyword. More higher the rank of a website more visitors will visit that website. Thus it is a marketing strategy for making a site popular. The main& emphasis in search engine Optimization is to understand what a visitor searches for in a web site. The efforts in a Search Engine Optimization includes Presentation, Planning, Documentation and Coding of a web site. Web masters starts optimizing their websites for search engines during 1990.
Webmasters and Search Engine Optimization
During mid nineties Search Engine identified that the web designers or webmasters are putting a lot of effort to rank well by them. The webmasters were using a large amount of keywords to do that. So search engines like Infoseek change their algorithms to deal with such type of situation. After changing their algorithms the search engines were able to remove the site with aggressive Keywords and techniques from their search results.The most popular search engines such as Google and Yahoo have crawlers to locate the web pages for search results. The webpages that are linked to pages on other search engines do not need any submission as they are automatically find. A few search engines such as Yahoo uses paid submission technique for Search Engine Optimization. This technique includes the submit pages in its database with guaranty, But offers no guarantee for site ranking in search results. Due to this drawback yahoo search engine was criticized by the web advertisers. The other disadvantage with Yahoo search engine is that its both directory, The Open Directory and the Yahoo Directory requires manual submission.
On the other hand Google search engine uses free submission technique that guarantees that all the submit pages will be found. It also provides web master tools due to which there is no need of manual submission SEO is based on two techniques. The first technique is a good designing techniques according to the search engines. It is named as white hat search engine optimization technique.THe other technique is not fully accepted by the search engines and they try to minimize the effects of this technique if used in any website optimization. It is also known as Black hat technique. The results of white hat techniques are good for optimization while a website is temporarily banned or in some cases permanently banned if uses this technique.
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